Companies and B2B startups
Monica Obogeanu on collaboration that actually works

Industry4cast by KFactory hosts Monica Obogeanu. The conversation is anchored on the question every B2B founder and every corporate innovation lead has had to answer at some point: what makes collaboration between large companies and B2B startups actually work, and what kills it?

Monica's framing places digital transformation at the heart of the answer. Large companies are not slow because they want to be - they are slow because changing the operating model of a 1,000-person organisation has costs that a startup never has to absorb. The B2B startups that succeed in that environment are the ones that understand the corporate context they are stepping into.

For KFactory and platforms like it, the lesson lands on the shop floor: the platform that wins is the one that fits how the plant already runs - not the one that demands the plant change first. Connect is built around exactly that principle: integrate with the equipment a manufacturer already owns, then let the change come from the data.